On Friday 31 May, Blue Paper organised a ceremony to launch the ABAV challenge.
This year, the company will be represented by a team of 33 employees who are committed to cycling throughout the month of June.
Over a snack, they discovered the label created specifically for the occasion, and each received a T-shirt emblazoned with the new label.
As in previous years, each participant will receive a gift card to a sports shop, and the top three finishers will also receive prizes in the form of gift cards to the sports store of their choice.
Blue Paper is encouraging the use of soft mobility by improving the site’s infrastructure and supporting the BLUE CYCLES team.
Enjoy the challenge!
